The QR code wave is just getting started

The QR code wave is just getting started

Marketing
QR code menus had an official come-up during the pandemic, enabling touchless ordering (and giving us an excuse to check TikTok at the table). But menus are likely the first of many use cases as the technology gains wider adoption in the US. Quick Response (QR) codes are 2-dimensional barcodesThe codes can be read by mobile phone cameras with code-reading functionality, enabling touchless transactions. QR codes have been popular in China for years after being integrated into digital wallets like AliPay and WeChat pay. America has been slow to catch on due to consumer confusion and the need for a special app to read the codes, per the New York Times. Apple enabled the iPhone camera to read QR codes in 2017When the pandemic created an urgent need for touchless…
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